Zumo news

May19

Cathal Power, CEO of Zumo Smoothie Bars shortlisted in Ernst & Young Entrepreneur Awards

Zumo International Juice Bars, Europe’s leading, smoothie bar, today announced that company Founder and CEO Cathal Power, has been shortlisted for prestigious Ernst & Young Entrepreneur of the Year Award.

In an era of dashboard dining, Power wanted to create a healthy alternative to all the junk; something healthy and tasty without the guilt of between meal snacking or fatty fast foods and so in 2001, Zumo a new concept smoothie bar was established.
 
Zumo’s key point of difference is that Zumo smoothies are made using fresh ingredients that are sourced locally and delivered daily, therefore delivering high nutrient values; unlike other brands that rely on cartoned juices which have almost zero nutritional benefit.  In less than seven years, Power’s astute vision and lifestyle brand concept development, combined with the roll out of a Zumo franchise model has ensured that the company has become Europe’s biggest smoothie operator with 90 stores (a combination of owned and franchised retail outlets) across three continents including Ireland, England, Scotland, Spain, South Africa, France, Russia Hungary, Greece and Austria with an large scale pipeline of new store openings planned over the next six months.  

According to Power; “Zumo is all about fast, fresh and powerful nutritional food.  We wanted to create a healthier snacking alternative that responds to the needs of time poor consumers to incorporate the recommended five portions of fruit/vegetables easily into their lifestyles, at a price, somewhere between fast food and casual dining.”    

The simplicity of the Zumo concept, along with its emphasis on high quality, fresh and locally sourced ingredients along with its fun and highly creative menu offer is what Power claims to be the chief reason for the company’s success. “People are now topping up their wellness by buying smoothies to counteract busy and excessive lifestyles.”

Power’s passion and vision for Zumo’s success drives his desire to be involved every step of the way, from concept to renderings management team. Believing that the day's successes should be shouldered by the many, rather than the few, he has assembled a smart mix of food, marketing, operations and financial individuals, all inspired by his refreshingly straightforward entrepreneurial spirit.

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